Puneet Varma (Editor)

DXUE

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City
  
Zamboanga City

Branding
  
Oomph! Radio 103.5

Broadcast area
  
Zamboanga Peninsula

Frequency
  
103.5 MHz

Slogan
  
Nice Paminawon! / Sarap Pakinggan! (Nice to listen to)

First air date
  
1996-2013 (as 103.5 UE) 2015 (as Oomph! Radio 103.5) May 2016 (as the 2nd iteration of 103.5 UE) July 2016 (as the 2nd iteration of Oomph! Radio 103.5)

DXUE, currently branded as Oomph! Radio 103.5, is a music FM radio station with a CHR and OPM Pop format, owned by Viva Live, Inc. in the Philippines. The station operates from 5:00 AM to 12:00 MN with its studio and transmitter located at Room 404 BGIDC Building, Nuñez Street corner Tomas Claudio Street, Zamboanga City. Before its current brand, it was known as Ultimate Radio 103.5UE, The Spirit of Zamboanga prior to Viva's acquisition. In May 2016, Viva Live briefly dropped the Oomph Radio brand and rebranded it again as 103.5UE, The Spirit of Zamboanga (though the station still plays current Top 40 and OPM hits, they also include classic hits of the 70s, 80s and 90s to their playlist). However in July 2016, Viva Live brought back the Oomph Radio brand and its Top 40/OPM format.

The station's jingle was sung by Viva's jewel artist Sarah Geronimo.

References

DXUE Wikipedia