Formerly called Deja Vu Services, Inc. Area served Internationally Founded 1978 Number of employees 8,300 | Industry Adult Entertainment Revenue Over $400MM per year Founder Harry Mohney Number of locations 132 | |
 | ||
Brands Deja Vu Showgirls, Hustler Club, Dreamgirls, Little Darlings, Penthouse Club, Gold Club, Gay 90's, Love Boutique, Adult Emporium, Pleasure Emporium, & Others Headquarters Lansing, Michigan, United States Type of business Strip Clubs & Adult Stores | ||
Déjà Vu Consulting, Inc., is a U.S. company that (as of 2017) operates about 132 strip clubs in 41 U.S. states, as well as multiple clubs in the United Kingdom, Australia, France, Canada, and Mexico. The company also operates a large chain of adult retail stores, multiple online adult enterprises, gay bars, nightclubs, and has substantial real estate holdings. It is the largest strip club operator in the world, and one of the largest adult businesses in history. In 2016, the group opened Deja Vu Showgirls Tijuana, the largest adult entertainment club in the world, clocking in at over 140,000 square feet. It also operates the second largest adult club in the world, Larry Flynt's Hustler Club in Las Vegas.
The company is headquartered in Las Vegas, Nevada; it was founded and is controlled by Harry Mohney, who partners with Roger Forbes. Together, they opened their first Déjà Vu strip club in the Lake City neighborhood of Seattle in 1985. At the time, Mohney's main business was the large-scale distribution of pornography.
The strip clubs are called "Déjà Vu Showgirls" "Little Darlings" or "Dream Girls" or (by agreement with Mohney's long-time friend Larry Flynt, who is not involved in the management of the clubs) "Larry Flynt's Hustler Club" and "Hustler Barely Legal". Déjà Vu also owns all of the adult theatres and clubs in San Francisco, most being on Broadway; these, however, carry different names. In 2012 Déjà Vu opened a club in collaboration with Vince Neil (of the rock band Motley Crue) in Las Vegas, Nevada, appropriately named "Vince Neil's Girls, Girls, Girls." Déjà Vu also operates many clubs that do not carry their typical brand names, as well as the Erotic Heritage Museum in Las Vegas, Nevada.
The clubs typically aim for a clean and upscale atmosphere and offer fully nude or topless stage dancing as well as lap dances. Many do not serve alcohol, to avoid stringent liquor license requirements. Several clubs have associated "Déjà Vu Love Boutique" stores selling sex toys, lingerie, adult DVD's, Déjà Vu merchandise, cigars, etc. There are also several stand-lone boutique locations as well, many of which are the largest stores in the country. The chain also organizes nationwide club competitions such as "Déjà Vu Showgirl of the Year", "Showgirl Spectacular", and "Pole Princess."
Déjà Vu published the adult magazine "Showgirls" from 1990 - 2002. Issue 1 was published October 1990 and the magazine ran monthly until November 2001. In 2002 the magazine published 4 quarterly editions until it ceased publication in fall of that year. Showgirls magazine featured nude layouts of dancers from Déjà Vu Showgirls clubs, as well as adult film stars; strip club reviews; coverage of events ranging from new club openings to adult film conventions, to special events like Mardi Gras, Daytona Beach & Myrtle Beach Bike weeks and more; erotic stories; adult video reviews and adult industry legal news. Many of adult films top performers have graced the pages and covers, including Jenna Jameson, Tera Patrick, and Serenity, who also served as the magazines "guest publisher" from November 1997 - Fall 2002.
Déjà Vu has sponsored many sporting events such as charity golf outings, unlimited hydroplane (speedboat) racing, off-road truck racer Gene Woods and female funny car driver Leah Pruett Leduc. Its publicity stunts at various clubs often garner international media attention.
Dancers in the clubs have the legal status of independent contractors or "tenants."