Modern societies are confronted with communication problems caused by cultural misunderstanding and cultural contrast. Intercultural training tries to solve such problems by preparing personnel and private people for working abroad, dealing with migration or accomplishing projects in multinational teams.
An example for a cross-cultural communication strategy is "the contrast-American technique", developed by the Human Resources Research Organization (HumRRO) and the actor Cajetan DeMello.
Cross-cultural miscommunication
According to Michael Walsh and Ghil'ad Zuckermann, Western conversational interaction is typically "dyadic", between two particular people, where eye contact is important and the speaker controls the interaction; and "contained" in a relatively short, defined time frame. However, traditional Aboriginal conversational interaction is "communal", broadcast to many people, eye contact is not important, the listener controls the interaction; and "continuous", spread over a longer, indefinite time frame.