The Creative Video Converter is a proprietary application created by Creative Technology and distributed with their line of portable media players. It is used to convert several different types of video into the Windows Media 9, Flash Video and other formats used by Creative's media players. It is a multithreaded application and is available only on the Microsoft Windows Operating System. It is found in the Creative Media Explorer Software Pack 6.70.16 for Creative ZEN player.
References
Creative Video Converter Wikipedia(Text) CC BY-SA