Creative Response Concepts (CRC) Public Relations is an American public relations firm best known for helping to devise the Swift Boat Veterans for Truth campaign attacking John Kerry’s Vietnam War record in the 2004 presidential race.
The company's Alexandria, Virginia office, is run by former Pat Buchanan communications director Greg Mueller, with help from former Pat Robertson communications director Mike Russell.
CRC was also hired by the Discovery Institute during the Kitzmiller v. Dover Area School District trial over teaching intelligent design in public schools.
In 2006, they were retained to help promote the 2006 film World Trade Center directed by Oliver Stone.
The company was hired to promote The Case Against Barack Obama, a 2008 book by David Freddoso and put out by Regnery Publishing.
CRC is also the agency of record for the National Organization for Marriage.