Creamy Mami, the Magic Angel

Story

Yū Morisawa is an ordinary 10-year-old girl, until she sees a spaceship floating in the sky. Carried into the ship, she helps Pino Pino find the Feather Star. In thanks for her assistance he grants her a magical wand, which allows her to transform into a 16-year-old girl, for one year. She is also given two cats from Feather Star, Posi and Nega, who are to watch over her while she has magical powers. While wandering around the city as a teenager, she accidentally ends up on TV and asked to sing, which the magic enables her to do remarkably well. Using the alias of Creamy Mami, she becomes an overnight success, and is soon sought to begin a professional career as an idol under Parthenon Productions. Along the way, she also meets past residents of Feather Star and supernatural beings. In addition, she must fight against Snake Joe, a shady character of the rival LP Productions, who is always trying to steal her away and Megumi-chan, another one of Parthenon Productions' top stars.

Characters

Yū Morisawa (森沢優, Morisawa Yū) / Creamy Mami (クリィミーマミ, Kurīmī Mami)

Voiced by: Takako ŌtaA normal 10-year-old girl, Yū harbours a secret crush for her childhood friend Toshio Ōtomo. Given the ability to transform into a 16-year-old girl, she is made to fill in for the absent Megumi Ayase to sing on TV. Giving her name as Creamy Mami, she becomes an overnight hit. Throughout the series, it is a running gag for Mami to frequently be late for appearances like concerts, television filmings, and signings, or always makes it perfectly in the nick of time.

Nega (ネガ, Nega)

Voiced by: Kaneta KimotsukiOne of the two cats from the Feather Star asked to watch over Yū Morisawa while she has magical powers. His name is short for negative. Nega was the one who taught Yū the words which allow her to transform in Creamy Mami, he secretly knows other magical words, but avoids telling them since Yū might end up using her powers for self gain like cheating in a surprise school test. Despite this Yū tricked him into saying the magical words to generate a pen which can answer any question in one of the episodes. He, despite his brash attitude, really likes Yū a lot that he even mistook a girl named Cassidy with her.

Posi (ポジ, Poji)

Voiced by: Yūko MitaOne of the two cats from the Feather Star asked to watch over Yū Morisawa while she has magical powers. Her name is short for positive. She is very supportive of Yuu and it sometimes annoys Nega. When Yū failed to transform for the first time, she suggested to use the magic wand while saying the magic words which led to a successful transformation. Her voice actress also say the titles of every episode.

Toshio Ōtomo (大伴俊夫, Ōtomo Toshio)

Voiced by: Yū MizushimaFriend of Yū Morisawa and Midori Kisaragi, he falls in love with Creamy Mami after her first TV appearance. He frequently goes to Creamy Mami's concerts and appearances. Halfway through the series, Toshio sees Yuu transform into Mami, which causes her to lose her magic. Yuu and Toshio later travel to Featherstar where Pino Pino gives Yuu a new wand to use magic with in exchange for Toshio's memory of Yuu using magic, to which he agrees. Later, he finds a tape of him recording the incident and begins to remember. In the end he finally understands that Mami was Yū all long and that he was in love with Yū all this time and didn't realize it. In episode 47, Toshio says that he is 14, making him presumably 13 at the beginning of the series.

Megumi Ayase (綾瀬めぐみ, Ayase Megumi)

Voiced by: Saeko ShimazuA spoiled and selfish idol who is the star act of Parthenon Productions. She feels threatened by the newcomer, Creamy Mami, and declares herself to be Mami's rival. She is particularly jealous of Shingo's affection for Mami as an idol and person, as Megumi is hinted to be in love with him.

Shingo Tachibana (立花慎悟, Tachibana Shingo)

Voiced by: Kazuhiko InouePresident of Parthenon Productions, he quickly recognizes Creamy Mami as future sensation, and tries to make her into a star. It is hinted that he is in love with Mami, particularly when he tells his father he can't get married since he "likes someone else," which Megumi assumes is Mami.

Hayato Kidokoro (木所 隼人, Kidokoro Hayato, Kidokoro-Manager, 木所マネージャー Kidokoro Manējā)

Voiced by: Sukekiyo KameyamaMegumi Ayase's bumbling manager who is moved to managing Creamy Mami when she joins Parthenon Productions. He is continuously subjected to various unfortunate situations and gags, as well as the reprimands of Shingo when Mami is late or anything goes wrong.

Midori Kisaragi (如月みどり, Kisaragi Midori)

Voiced by: Masahiro AnzaiToshio Ōtomo's best friend, Midori is in love with Yū Morisawa and seeks to tell her this. Because of his bashfulness, he needs Toshio's help to do this.

Natsume Morisawa (森沢なつめ, Morisawa Natsume)

Voiced by: Mika DoiWife of Tetsuo, mother of Yū, Natsume works in Creamy with her husband. She used to be the leader of a motorcycle gang. Her and her husband own Creamy Crepe making crepes. Sometimes, she spanks Yu when she stays out late at night, goes somewhere alone, and says mean things to her.

Tetsuo Morisawa (森沢哲夫, Morisawa Tetsuo)

Voiced by: Akira MurakamiHusband of Natsume, father of Yū, Tetsuo works in Creamy with his wife. He used to be a member of Natsume's motorcycle gang. Tetsuo almost discovered Yû when she transformed for the first time, however she managed to trick him.

Pino Pino (ピノピノ, Pino Pino)

Voiced by: Seiko NakanoAn alien being, Pino Pino grants Yū Morisawa magical powers for one year in thanks for helping him find the Feather Star.

Mamoru Hidaka (日高 守, Hidaka Mamoru)

Voiced by: Naomi ZinboA boy which recently got transferred to Yû's school who came from a small town in Hokkaido. He seemed to be pretty rude at first, but later became friends with Yû due his huge love for cats. He says he can listen what the wind says and was one of the few people who realized Nega and Posi aren't normal cats. Mamoru at first doesn't knew many things about big cities and was annoyed due the fact Creamy Ga-Oka had such small threes. He was pretty outdated with news that he even doesn't knew who Creamy Mami was, plus when asked he thought it was a name of a crepe. Despite being a major character, Mamoru never had any real contact with Mami.

Original Songs

By Creamy Mami/Takako Ohta

1. Fall In Love Delicately (Japanese: デイケートに好きにして, Hepburn: Deikēto ni Sukini Shite) (OP)
2. Staying in My Pajamas (Japanese: パジャマのままで, Hepburn: Pajama no mama de) (ED 1)
3. Love Nonchalantly (Japanese: LOVEさりげなく, Hepburn: LOVE Sarigenaku) (ED 2)
4. BIN KAN Rouge (Japanese: BIN KANルージュ, Hepburn: Bin Kan Rūju)
5. Beautiful Shock (Japanese: 美衝撃)
6. Heart's Season (Japanese: ハートのSEASON, Hepburn: Haato no SEASON) (Long Good-bye OVA OP)
7. The Medicine That Works Best for You (Japanese: あなたに一番効く薬, Hepburn: Anata ni Ichiban Kiku Kusuri)
8. Yuu is Creamy Mami (Japanese: 優のクリィミーマミ, Hepburn: Yū no Kurīmī Mami)
9. I CAN`T SAY "BYE-BYE" (Curtain Call OVA ED)
10. Magical Hourglass (Japanese: 魔法の砂時計, Hepburn: Mahō no sunadokei) (Curtain Call OVA OP)
11. Ma Wa Le Mi Gi (with Saeko Shimazu) (Curtain Call OVA insert song)

By Megumi Ayase/Saeko Shimazu

1. Memory of the Beach (Japanese: 渚のメモリー, Hepburn: Nagisa no Memorī)
2. Last Kiss of Good Luck! (Japanese: ラストキッスでGood Luck!, Hepburn: LAST KISS DE GOOD LUCK!)

Tribute Album

A tribute album was released on February 9, 2011 and features covers by modern voice actors and rerecorded versions by or with Takako Ohta and Saeko Shimazu.

1. MA・WA・LE・MI・GI by Takako Ohta and Tomoe Shinohara
2. Beautiful Shock by Rin Suzuki
3. Delicate ni Sukishite by Marina Inoue
4. The Medicine That Works Best for You by Chie Nakamura
5. Girls Talk by Mariya Ise
6. Heart's Season by Eri Kitamura
7. Memory of the Beach by Tomoe Shinohara
8. Last Kiss of Good Luck! by Saeko Shimazu
9. I Can't Say "Bye-Bye" by Takako Ohta
10. MA・WA・LE・MI・GI by Takako Ohta and Saeko Shimazu
11. Missing Kiss by Takako Ohta
12. Bin Kan Rouge by Yukari Fukui
13. Miracle Angel by Yuka Iguchi
14. Love Nonchalantly by Yu Kobayashi
15. Staying in My Pajamas by Aya Endo
16. Whispering Je t'aime by Hiroko Kasahara

Impact and influence

Creamy Mami (1983) is known as a pioneer of the new marketing strategy, now known as “media mix”. They used an anime to promote a new, least-known idol singer. The real idol singer, Takako Ohta, acted as an idol singer (Creamy Mami) also in the story. The opening theme Delicate ni Suki Shite was her first song in the real world too. Even though Ohta was a new singer and not a trained voice actress, she voiced Yū/Creamy Mami. The result was a great success. The anime Creamy Mami has become famous and Ohta gained a high popularity that still exists today. In 1999, Fuji TV's show Kaishingeki TV Utaemon had a poll to decide the most popular old TV theme song for 25-year-old audience, and Delicate ni Suki Shite was ranked first. This anime has been repeatedly broadcast over the Internet too. As of writing (2006-08-08), people in Japan can legally watch the show on-demand for free on GyaO.

The same “media mix” approach was seen in Idol Densetsu Eriko (1989) and Idol Tenshi Youkoso Yōko (1990). The anime version of Full Moon o Sagashite (2002) shares the same format too. Another example is Lemon Angel (1987). Using an anime to promote a singer, was not a new concept, as there was Pink Lady Monogatari (1978), a popular anime at the time.

Creamy Mami set the format that would be used for future Studio Pierrot magical girl titles, and was especially influential in Fancy Lala. Creamy Mami also stars in Adesugata Mahou no Sannin Musume, along with Magical Emi and Persia, as well as Majokko Club Yoningumi A-Kukan Kara no Alien X, with Magical Emi, Persia and Pastel Yumi. The popularity of the series not only saw two feature-length sequels, but Creamy Mami also featured in five music video-based productions, starting with the 1985 OVA Lovely Serenade. The second of the feature-length sequels, Magical Angel Creamy Mami Long Goodbye, began with the short animation Mahō no Tenshi Creamy Mami VS Mahō no Princess Minky Momo Gekijou no Daikessen, and where Creamy Mami battles against Ashi Productions' Minky Momo.

Creamy Mami's companions Posi and Nega were also parodied in Gainax's 1991 OAV Otaku no Video, in which Misty May (the magical girl character created by the series' protagonist) has two lion-cub companions named Posi-King and Nega-King. (The character design for both is based on King the lion cub, a companion of the title character in Gainax's 1990 TV series Nadia: The Secret of Blue Water.)

Internationalization

Magical Angel Creamy Mami was dubbed into Italian by Studio PV, who released it as L'incantevole Creamy from 1985-02-03. It was also broadcast in France by La 5 (later on TMC, AB1 and Manga) as Creamy, merveilleuse Creamy from April 29, 1988., and more recently released in French DVD editions (French dub or Japanese language and French subtitles) by Declic Image. It was also distributed in Spain as "El Broche Encantado" in 1992.

In these countries the musical theme was the same: in Italy it was sung by Cristina D'Avena, in France by Valérie Barouille and in Spain by Soledad

The text and music were by Alessandra Valeri Manera - Giordano Bruno Martelli

The musical base was partially re-orchestrated in France and Spain, and the text was translated and adapted by Charles Level for the French version.

It was dubbed into Cantonese by a Hong Kong TV Station - TVB, who released it as "我係小忌廉" (I am Creamy Mami) from 1985-1-7 showing it from Monday to Friday at 6pm, each time showed half an hour.

Harmony Gold USA (the company best known for the *Robotech adaptation) was planning an English dub version under the name Pretty Creamy the Perfect Pop Star, but it never saw the light of day. had it ever been released in English, most of the characters names would have to be changed to target an English speaking audience.