Type Private | Industry Clothing Founded 2004 | |
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Key people Daoud Abeid, Rasu Jilani, Suhail Smit. Headquarters Brooklyn, New York City, New York, United States | ||
coup d'etat Brooklyn /kuːdeɪˈtɑː/ is a graphically bold military-inspired clothing company and lifestyle brand based out of the Bedford-Stuyvesant neighborhood of Brooklyn, New York, whose brand philosophy follows the principle "live to change something.”
Contents
Brand history
coup d’etat Brooklyn launched in Fall 2004 after American co-founders Daoud Abeid and Rasu Jilani, decided to embrace the definition of coup d'etat as a brand concept. The brand aims to “change” the current “state” of street wear or urban fashion, and the art community. The clothing line has been featured in SPIN Magazine (cover), The Source, Clutch Magazine, Complex Magazine, and other international publications.
Clothing
The line consists of jackets, crew neck sweaters, graphic T-shirts and hoodies-usually with social content or bold messages that corresponds to the brand concept. Clothing can be found throughout urban neighborhoods and consumers who are inspired by both pop culture and the social-political climate. Entertainers such as The Rza, Ryan Grant of the Greenbay Packers, Erykah Badu, Malik Yoba and Charlie Murphy have been seen wearing the apparel.