Acronyms (colloquial) CRPA Public law 89-502 | Effective July 13, 1966 | |
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Long title An Act to enable cotton growers to establish, finance and carry out a coordinated program of research and promotion to improve the competitive position of, and, to expand markets for cotton. Nicknames Cotton Research and Promotion Act of 1966 Enacted by the 89th United States Congress | ||
The Cotton Research and Promotion Act (Pub.L. 89–502, 80 Stat. 279, enacted July 13, 1966) is an act passed by the United States Congress in 1966 in response to the declining market of cotton, in order to build consumer demand and "sell the story of American upland cotton". Cotton's share of the total retail and home furnishings market was 66 percent in the 1960s, but by 1975, that number had fallen to a record low of 34 percent.
A commercial advertising program began in 2002 especially targeted at women 18 to 34, with the slogan "The feel of cotton".
References
Cotton Research and Promotion Act Wikipedia(Text) CC BY-SA