With reference to display media and search media, conversion tracking is the measurement of media performance with reference to campaign key performance indicators (KPIs).
This process functions via a pixel based tracking system which instantaneously records quantitative actions. Results are cross referenced with the key performance indicators (KPIs) or measure of success to gauge if the media inventory has achieved its targeting parameters.
Common measures of success include:
The rise of programmatic buying has allowed faster and more efficient campaign optimisation, therefore the examples above are a snapshot of the multitude of conversion metrics that a campaign can achieve.
Measures of success or key performance indicators (KPIs) usually differ by campaign and creative concept.