Conversion led marketing

Conversion-Led Marketing (CLM) was first coined in 2009 by Julia Payne and David Bowler, specialist consultants in Sales and Marketing.

The conversion led marketing method is a framework design to makes sense of the myriad of choices across digital channels, platforms, tools & latest trends by providing clarity through five actionable goals:

Understanding your data Providing actionable insights Creating the strategy to achieve success Delivering through strong implementation Continuously measuring value

This enables you to focus your marketing budget on timely & relevant communications to drive return across the digital channels that matter to your business.