8 /10 1 Votes
Publisher Atheneum ISBN 1-904915-01-9 Subject Advertising | 4/5 Goodreads Publication date August 1963 Originally published 1963 Genre Non-fiction | |||||||||||||||||||||||||||||||||
 | ||||||||||||||||||||||||||||||||||
Similar David Ogilvy books, Non-fiction books, Advertising books | ||||||||||||||||||||||||||||||||||
Books that changed my bank account confessions of an advertising man david ogilvy
Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections:
- How to Manage an Advertising Agency
- How to Get Clients
- How to Keep Clients
- How to be a Good Client
- How to Build Great Campaigns
- How to Write Potent Copy
- How to Illustrate Advertisements and Posters
- How to Make Good Television Commercials
- How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines
- How to Rise to the Top of the Tree
- Should Advertising Be Abolished?
In August 1963, 5000 copies of the book were printed. By 2008, more than 1,000,000 copies had been printed.
References
Confessions of an Advertising Man Wikipedia(Text) CC BY-SA