Kalpana Kalpana (Editor)

Comparison of split testing tools

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Performing split testing on a website requires a combination of features. There are many tools that make it easier to rotate variants and report results, yet they have many differences.

Definitions

  • Integration of a tool with web development: using a JavaScript snippet means the developer must edit and install a snippet into the HTML code of the website. Use of a WordPress plug-in requires download and activation of the plug-in.
  • Content testing: identifying what the tool allows the developer to test, and what requires optimization
  • Test creation: whether tests can be created by the developer (user defined), or the tool automatically creates tests based on many permutations of all options that can be tested
  • Minimum traffic required: by the website receive before it can use the tool
  • Release: open to the public, or only granted to a select few users

    • References

    Comparison of split testing tools Wikipedia
    (Text) CC BY-SA