Format Digital download Length 3:41 Writer(s) Terius Nash | Genre Alternative R&B Label RCA | |
Released September 16, 2016 (2016-09-16) | ||
"Company" is a song recorded by American singer Tinashe for Nightride. The single was released by RCA Records on September 16, 2016. The song was written and produced by American R&B producer The-Dream. The song follows her previous single "Superlove", released on July 15, 2016.
Contents
On September 15, Tinashe performed the song, alongside "Superlove", on MTV's Wonderland program.
Background and composition
"Company" is a alternative R&B and soul song featuring a constant rhythmic production of beats. Tinashe described the overall concept for the song as a "flirty play of being a young person— especially a young woman— and not being committed to someone, but still being able to have a good time" which is a "perspective coming from music is something that’s under represented in music". It was revealed that song was 'empowering' for Tinashe as she states that women usually go for the 'need' approach to a man but instead, she does not need them but instead thinks that they are just 'fun'.
Critical reception
Danny Schwartz of HotNewHipHop described the song as if Tinashe were "taking applicants for a no-strings-attached situation that literally millions of young men would be more than happy to fill". However, Schwartz continued that "despite her lack of a companion", the sexual tension on the track was described as "somehow through the roof".
Music video
The song's accompanying music video directed by Jack Begert premiered on January 6, 2017, via Tinashe's Vevo account on YouTube.