Developer(s) BioWink GmbH Development status Active | Initial release 2013 Website www.helloclue.com | |
Operating system Type Period-tracking and fertility app | ||
Clue is a female health app developed by the Berlin-based technology company BioWink GmbH. The app has over 2.5 million users from 180 different countries. The startup has raised $10 million from backers that include Union Square Ventures and Mosaic Ventures. The company was listed as one of Europe's Hottest Startups in 2015 by Wired UK, with Clue being named one of the best apps in 2015 by both Apple and Google.
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History
Clue was co-founded by Ida Tin, the company's current CEO, Hans Raffauf, Mike LaVigne and Moritz von Buttlar in 2012. BioWink GmbH launched the app in 2013. Ida Tin’s stated goal was to take female reproductive health “out of taboo land” and to start “a reproductive health revolution.” Tin previously led motorbike tours around the world and wrote a book about her experience.
By October 2015, the Clue app had more than 2.5 million active users on both Android and iOS. Users were representative of more than 180 countries. The same month, BioWink GmbH closed a $7 million Series A funding round led by Union Square Ventures and Mosaic Ventures, bringing the company's total funding to $10 million. The company was listed as one of Europe's Hottest Startups in 2015 by Wired UK, with Clue being named one of the best apps in 2015 by both Apple and Google.
Clue was featured in major media outlets, including The New York Times, Fortune, the BBC, The Guardian, The Huffington Post and BuzzFeed.
Mobile app
Clue is a mobile application that calculates and predicts a user's period, fertile window, and premenstrual syndrome. It also informs users the most or least likely time for becoming pregnant and allows them to track more than 20 categories, including sex, sleep, pain, exercise, hair, skin, emotions and energy. The app is available in 11 languages on both iOS and Android.
The company announced plans to use the proceeds from its 2015 Series A funding to expand features of the mobile app and hire more staff. It plans to develop the app into a "platform for female health," integrating data from various sources. Clue has also partnered with universities such as Stanford, Columbia University, the University of Washington, and the University of Oxford to advance female health research.
Clue integrated with Apple Inc.'s HealthKit for iOS 9 in September 2015, allowing data such as body temperature, cervical mucus quality, menstruation, ovulation test results, sexual activity, and spotting directly to the app.