Type Subsidiary Website www.clubpremier.com Parent organization Grupo Aeroméxico | Owner Aeromexico and AIMIA Founded 2010 | |
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Industry Marketing/Consumer Discretionary Headquarters Mexico City, D.F., Mexico Key people Francisco José Schnaas Groues (Director General of PLM) Profiles | ||
Club Premier is a loyalty program based in Mexico, originally the frequent flyer program of Aeroméxico, the Mexican airline, now spun off and operated by PLM, which is 51% owned by Aeroméxico and 49% by AIMIA, the Montreal-based loyalty company with its origins as the frequent flyer program of Air Canada.
Contents
History of ownership structure
In September 2010, AIMIA, formerly Groupe Aeroplan, acquired approximately 29 percent of Club Premier for 35 million US dollars. Club Premier was spun off from Aeroméxico and to do this Grupo Aeroméxico and Groupe Aeroplan created the company Premier Loyalty & Marketing, S.A.P.I. de C.V. ("PLM") to operate Club Premier.
In December 2012, Groupe Aeroplan invested another 88 million USD to acquire an additional 20% of PLM, so that now, AIMIA controls 49% of PLM and Aeroméxico controls 51%.
Members
Club Premier has 2.9 million members. Members can earn points with Aeroméxico, SkyTeam airlines, Alaska, LAN and Copa Airlines, as well as with affiliated hotel chains and car rental companies, Soriana hypermarkets and other retailers.
Club Premier has co-branded consumer credit cards with American Express, Santander Mexico and U.S. Bank (USA), plus a co-branded corporate card with American Express in Mexico.
Gallery
The Domestic Premier Lounge (recently remodeled) and International Premier Lounge at Mexico City International Airport are below: