Clarity Coverdale Fury is an advertising agency that is headquartered in Minneapolis, Minnesota and provides marketing and brand strategy and a broad range of marketing tools in both new and traditional media.
The agency was founded in 1979 by partners Tim B. Clarity and Jac Coverdale. Its current client list includes Explore Minnesota Tourism, Dairy Queen, Medtronic, 3M, Belvedere Vodka, Chopin Vodka, Land O’Lakes, Purina Mills, Clearway Minnesota, QuitPlan, Red Gold,and more.
In 2010, its work was recognized with a Webby Award, the leading international honor for web marketing. Currently over half of Clarity Coverdale Fury’s work is digital.
Agency partner Tim B. Clarity developed the marketing architecture used for the global launches of Belvedere and Chopin vodkas. As a result of the unique marketing strategy developed by Clarity and the compelling creative developed by agency partner Jac Coverdale, Belvedere shot from zero to over $1 billion in retail sales in just 9 years.
Clarity Coverdale Fury also owns Parachute Design, a design firm. Parachute is best known for its design of the Belvedere Vodka bottle. Clarity Coverdale Fury currently employs 52 people.