Key people Ishkander Ahmed, CEO Website choicesmarkets.com Founded 1990, Vancouver, Canada Type of business Private | Products Food, Organic food Headquarters Vancouver, Canada Number of locations 12 (October 2016) | |
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Industry Grocery store, Health food store Areas served Greater Vancouver, Kelowna Founders Wayne Lockhart, Lloyd Lockhart Profiles | ||
Choices Markets is a Vancouver-based supermarket chain that is focused on natural and organic food.
The chain has twelve stores: eleven in metro Vancouver, including one rice bakery, and one location in Kelowna. Choices Market opened its 11th location, in North Vancouver, in late spring 2016. Choices was founded in December 1990 by brothers Wayne and Lloyd Lockhart. The owners emphasize that the store caters to a range of diets, including Gluten free, vegetarian and vegan. Lockhart cites this is a guiding principle for the chain: "It's all about providing choice.".
The company has relied on various techniques aimed at increasing customer loyalty in order to compete with larger chains in the area, such as providing customers with The Choices Preferred Shopper Card which allows customers to receive discounts on specially labelled products and accumulate points when they shop., providing an in-house nutritionist to help advise customers and worked to build energy and “theatre” in stores through product demos, food festivals and farmer/shopper interaction.
Canadian Federation of Independent Grocers inducted Choices Markets White Rock (South Surrey, B.C.) into the Hall of Fame in 2015. To be eligible for Hall of Fame induction, a store must win at least three Gold Awards or receive one Platinum Achievement Award and one Gold Award.