Girish Mahajan (Editor)

China Time honored Brand

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China Time-honored Brand (Chinese: 中华老字号) is an honored title granted by the Ministry of Commerce of PRC to enterprises in mainland China whose brand has a long history, products, techniques or services passed down through generations, with strong Chinese culture background and characteristics and is widely recognized by the society.

There are currently around 1,000 brands granted, among which notably are Tongrentang (traditional Chinese medicine), Quanjude (Peking Duck) and Go Believe (baozi or steamed dumpling).

References

China Time-honored Brand Wikipedia