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Challenge started to make cycles in Foleshill, Coventry, England in 1903, and they also made a Challenge light car from about 1912 to 1915. They moved into new premises on Fosehill Road, Coventry in about 1906 to 1907, which consisted of an impressive symmetrical red-brick office building with sheds behind. The Edwardian office building is still standing today.
References
Challenge (cycle and car) Wikipedia(Text) CC BY-SA