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Century 21 (real estate)

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Type  Subsidiary of Realogy
Founder  Arthur E. Bartlett
Number of employees  101,000
Industry  Real estate
Motto  Smarter Bolder Faster
Century 21 (real estate) wwwcentury21comaboutusmediacenterlogosC21Wh
Founders  Art Bartlett Marsh Fisher
Number of locations  78 countries and territories
Key people  Rick Davidson, President & CEO; Greg Sexton, COO; Carter Murdoch, PhD SVP Strategic Growth & Industry Relations
Revenue  Current information not available
CEO  Richard W. Davidson (Feb 2010–)
Headquarters  Madison, New Jersey, United States
Founded  1971, California, United States
Parent organizations  Realogy, MetLife, Cendant, Trans World Corporation
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Century 21 Real Estate LLC is an American real estate agent franchise company founded in 1971. The system consists of approximately 6,900 independently owned and operated franchised broker offices in 78 countries and territories worldwide with over 101,000 sales professionals. Century 21 Real Estate is headquartered in Madison, New Jersey.

History

Century 21 was founded in 1971 by two real estate agents, Art Bartlett and Marsh Fisher, in Orange County, California.

Here Bartlett reveals how they decided on the name:

We were brainstorming at lunch one day - my former VP and I - and I said the name had to sound like it had been around for a long time. [...] My former VP suggested 20th Century Realty. I thought it would be impossible to get the name registered. He said 21st Realty, but I didn't like that. He then said, "How about Century 21?" I liked it, though it sounded futuristic. [...] I called Marsh and told him, but he thought it was too futuristic. He wanted Green Valley. Well, we finally agreed on Century 21, and we incorporated the company.

Century 21 was acquired by Trans World Corporation in 1979, when Trans World Corporation decided to focus on hospitality. In 1985, MetLife acquired Century 21. When MetLife decided to leave the housing business, Century 21 was sold to Hospitality Franchise Systems (later Cendant) in 1995. When Cendant split, Century 21 became part of Realogy.

References

Century 21 (real estate) Wikipedia


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