Type of site Private Key people Alex Chan | Founder(s) Brian Warner | |
 | ||
Founded October 2008; 8 years ago (2008-10) Headquarters Chicago, Illinois, U.S. Employees 11-50 (See LinkedIn entry) | ||
CelebrityNetWorth is a website which reports estimates of the total assets and financial activities of celebrities. It is operated by the company Corte Lodato LLC, founded by CEO Brian Warner in 2008.
Activities
CelebrityNetWorth creates web pages that list a celebrity's name, biography, and estimates of net worth and salary. The site calculates net worth by "applying a proprietary algorithm" based on publicly available information and using financial analysts to review such results.
CEO Brian Warner has said of their estimates that "If we end up too far off, there is always some kind of backlash. There have been a handful cases when we’ve been proved to be off, and we’ve corrected it."
The site provide news articles on financial transactions of celebrities such as the purchase of a home or lawsuits.
CelebrityNetWorth creates lists ranking wealthy individuals based upon their wealth. In 2012 the company compiled a list of the 25 richest people in history, adjusted for inflation, naming King Mansa Musa of the Mali Empire at the top of the list. That same year, it created a list of the world’s richest DJs, and a survey which named Ringo Starr as the world’s richest drummer.