Casiano Communications

Casiano Communications Inc. began in 1973… publishing a modest business and financial newsletter on Puerto Rico. Recognizing the unfilled niche that area business publications would fill in the future, that newsletter became CARIBBEAN BUSINESS newspaper: one of the first, and for more than 40 years, one of the most successful, business and financial newspapers not only in the Caribbean, but in the entire United States. For forty-three years, it had been the recognized Business Authority in Puerto Rico and the region. It was published weekly in English, and its in-depth news and analysis was read by the White House, the U.S. Congress, Wall Street, by Puerto Rico bond investors, the parent companies and suppliers of companies in Puerto Rico and many others. Daily business news was provided on its website, CB.pr, where it attracted more than 153,000 unique visitors a month. These visitors “hit” our site more than 27 million times a month and the average visit is an astounding 25+ minutes per visit. In the late 1980s, CARIBBEAN BUSINESS launched its equally successful annual “CB Book of Lists” that ranks the leading companies in Puerto Rico, industry-by-industry and provides complete information on 129 local industries and more than 1,500 companies. It also presents a list of the “400 Largest Locally-Owned Companies” and a comprehensive guide to doing business in P.R., with all the Island’s business laws, government incentives, complete data on all Federal and Commonwealth Government agencies as well as information on each municipality and a History of Puerto Rico. Once again looking into the future, CCI identified another unfilled niche in our market: locally-produced quality magazines, where the Island’s people could see and read about themselves and their celebrities.

While various magazines had been launched in Puerto Rico, none were truly successful because they couldn’t compete with the quality of the magazines in Spanish that were being imported from South America, even though those imported magazines did not include local coverage. But Casiano identified the area where these imported magazines were vulnerable: they did not reflect Puerto Rico’s people, happenings, problems or needs. So Casiano Communications Inc. (CCI) began launching a new series of magazines that today number 10 in all… covering women’s and family lifestyles, health, a wedding guide, a mothers guide, a decoration guide, a “Boomers” magazine for those 50+, a Quinceañera teen girl magazine and the ¡Qué Pasa! tourism guide… in addition to our flagship CARIBBEAN BUSINESS and its “Book of Lists.” Eleven publications in all… each number one in sales and circulation in its category in Puerto Rico. The imported magazines? They recently ceased publication of their local magazines, after years of trying to compete with CCI’s products.

An estimated 70% of Puerto Rico’s adults read one or more Casiano Communications publications each month.

In 2000, the company unveiled a new search engine and web portal dedicated exclusively for Puerto Rico. The website, called "Puerto Rico WOW!", also has a business directory and links to view digital versions of articles published in its printed magazines. The website currently receives an average of 19 million hits a month and 191,000 pages viewed daily, as per WebTrends.[1] In 2008, Puerto Rico WOW! was converted into www.caribbeanbusinessPR.com, which went on to surpass WOW! in terms of traffic and ad revenue. Another website, www.TVaquiPR.com, was also launched in 2008 as a complement to its namesake weekly celebrity gossip magazine, TVaquí, no longer published.