Carlos Sánchez (Colombian actor)

Carlos Sánchez portrayed Juan Valdez for over thirty years, from 1969 to 2006. He was originally a coffee farmer from Antioquia, Colombia. He currently is an artist in Medellín.

Juan Valdez is a fictional character that has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1959, representing the Colombian coffee farmer. He typically appears alongside his mule Conchita, carrying sacks of harvested coffee beans. He has become an icon for Colombia as well as coffee in general.