Founded 2011 Number of teams 2 Motto Be the champion coach | Region South Africa Current champions Kaizer Chiefs FC | |
Most successful club(s) Orlando Pirates
(4 titles) | ||
The Carling Black Label Cup is a one-day pre-season match between Soweto giants Orlando Pirates and Kaizer Chiefs in South Africa. It acts as a rehearsal for the forthcoming new season in South African football yearly
Unlike the annual Telkom Charity Cup which had four entrants and the semi-final winners would play twice in one day, the Black Label Cup has only two participating teams. The teams and line-ups are chosen by Carling Black Label customers who submit an eleven-digit code which is found on Carling products and have their vote registered. Customers also choose which substitutions to make in-game by voting via text message.
In June 2011, South African soccer magazine Kick off conducted an interview with Carling Black Label general manager Andrea Quaye. Quaye stated that the Black Label Cup had been in the planning stages in 2010, one year prior to the announcement of the cancellation of the Charity Cup. She also stated that the competition was established by Kaizer Chiefs, Orlando Pirates and Ogilvy & Mather.