The Campaign for Wisconsin Libraries (CFWL) is the state level public relations (PR) and advertising campaign that seeks to promote a wider understanding of the value and importance of Wisconsin libraries. This ongoing, multi-media publicity campaign was initiated in 2006 by the Wisconsin Library Association Foundation (WLAF).
The Campaign for Wisconsin Libraries provides a collective voice on behalf of Wisconsin libraries of all types (academic, public, school, and special) to address the challenge of funding cuts, service and staffing cuts, aging collections, and deteriorating physical infrastructure taking place in the library community. This centralized state level multi-media publicity campaign benefits all libraries, but especially those with limited promotional resources. The Campaign builds on national-level efforts, such as those initiated by the American Library Association to promote libraries, efforts that are in keeping with the purpose of Wisconsin library advocacy.
The WLA Foundation’s initial financial commitment to the Campaign included hiring a public relations professional to develop campaign themes and produce print and radio public service announcements. Current financial support from the WLA Foundation to the Campaign goes to:
The Wisconsin Library Association Foundation has made a commitment to raise a minimum of $100,000 each year to fund the Campaign for Wisconsin Libraries. Significant funds are necessary to maintain the Campaign, which utilizes professional assistance in its planning, design and implementation. Donated funds are not used for lobbying or political advocacy. Campaign fundraising activities include recruitment of Supporting Partners, solicitation of contribution from individuals and organizations, and special events.