| September 23, 2016|
Ty Dolla Sign
23 September 2016
| Allen Ritter, DJ Spinz, D'Mile, Frank Dukes, Hit-Boy, Mike Dean, Tish Hyman, Ty Dolla Sign|
Free TC, Cold Summer, From Toni with Love The Vide, Another Round, OnMyRadio
Campaign is the ninth mixtape by American hip hop recording artist Ty Dolla Sign. It was first released commercially on September 23, 2016, by Atlantic Records. The mixtape was supported by three singles: "Campaign" featuring Future, "No Justice" featuring Big TC, and "Zaddy". The mixtape has a recurring theme expressing the views of Ty Dolla Sign and his friends and family on the Presidential campaigns of Donald Trump and Hillary Clinton.
"Campaign" was released as the first single on July 11, 2016. The song features guest vocals from fellow American and Atlanta-native recording artist Future, with the production that was provided by D.R.U.G.S. Fittingly, the music video premiered the night before election day (November 7, 2016).
"No Justice" was released as second single on July 21, 2016. The song features guest vocals from American recording artist Big TC (who is Ty's younger brother, who is still incarcerated in prison), with production provided by D'Mile.
"Zaddy" was released as the third single on August 25, 2016. The song was produced by Frank Dukes and Jahaan Sweet. The music video for "Zaddy" premiered on August 30, 2016.
"3 Wayz" was released as the first promotional single on September 1, 2016. The track features guest verse from American rapper Travis Scott, with production provided by Hit-Boy, Mike Dean and Haze Banga.
"Stealing" was released as the second promotional single on September 9, 2016. The song was written and produced by Tish Hyman and Dave Kuncio.
Campaign received generally positive reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the mixtape received an average score of 71, based on four reviews. Winston Cook-Wilson of Pitchfork said, "Campaign outpaces his recent efforts like $ign Language and Airplane Mode but, still, mostly just preserve Ty's musical bottom line." Jordan Sargent of Spin said, "Campaign—a mixtape in name that feels not quite like a mixtape but not exactly like an album, either—is at its best when it carries on that tradition of richness of sound as a virtue in and of itself." Scott Glaysher of XXL said, "Campaign may not exceed the musical brilliance of Free TC but it's a close runner-up." Mick Jacobs of Pretty Much Amazing said, "As a mixtape, I understand why Campaign sounds so derivative, but still I wish Griffin had pushed a bit further in terms of musical experimentation."
Campaign debuted at number 28 on the Billboard 200, with 14,000 album-equivalent units.
Notes"Zaddy" features additional vocals by Jay 305
"My Song" features additional vocals by Future
"Hello" features additional vocals from YG
1$IntroCampaign (mixtape) Wikipedia