Broadcast area Puerto Rico Class B Format Tropical music Area Puerto Rico Slogan El Poder Salsero | First air date April 1959 Frequency 99.1 MHz Owner Uno Radio Group Branding 99.1 Salsoul | |
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HAAT 580.6 meters WPRM-FM614.0 meters WIVA-FM20.7 meters WRIO Facility ID 2875 WPRM-FM2876 WIVA-FM20591 WRIO-FM City of license Puerto Rico, San Juan, Ponce, Aguadilla | ||
Cadena Salsoul, an entertainment-based salsa radio station, is the leader in Puerto Rico, one of Arbitron's most competitive market (over 70 stations "make the book").
The SalSoul Network, made up of two simulcast FM facilities, has been top rated in every significant demographic since 1986. In the important age groups, the network often doubled the audience of the number two station in this market of 125 stations and 3.5 million persons.
The WPRM-FM and WIVA-FM network made up the first instance in the U.S. of using two FM signals to cover all of a large market. WPRM covers San Juan and Ponce; WIVA covers Mayagüez and Arecibo. They also added WRIO Ponce to the network. Together, they cover the "consolidated" market favored by advertising agencies. Through use of parallel clustering, spots could be sold locally on either signal for smaller retail accounts.
Since June 24, 2013 and after 58 years broadcasting on the frequency of 98.5 FM, the radio station, with the approval of the Federal Communications Commission in the United States, has changed to 99.1 FM for the best coverage.