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CJGV FM

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Broadcast area
  
Winnipeg, Manitoba

Slogan
  
Feel Good Winnipeg!

First air date
  
February 28, 2003

Branding
  
Peggy @ 99.1

Frequency
  
99.1 MHz

Format
  
Adult contemporary

CJGV-FM

CFPG-FM is a Canadian radio station in Winnipeg, Manitoba, Canada. Owned by Corus Entertainment, the station broadcasts an adult contemporary format branded as Peggy @ 99.1. The station broadcasts from 1440 Jack Blick Avenue in CF Polo Park, Winnipeg, Manitoba with sister stations CJOB and CJKR-FM.

History

The station signed on February 28, 2003 on 99.1 FM, which was the former home in Winnipeg of CKO for a short period in 1988 and 1989. Originally, CJZZ-FM was broadcast from the Starbuck Communications Tower, but Canwest found this caused multipath to occur, so they applied to the Canadian Radio-television and Telecommunications Commission (CRTC) to broadcast from a new transmitter that Rogers was putting up, and to decrease the EIRP from 100,000 to 63,700 watts. At this time the station was branded as 99.1 Cool FM, a tie-in for sister television channel CoolTV.

In September 2006, Corus Entertainment, already owner of Winnipeg's CJOB and CJKR-FM, announced it would buy CJZZ-FM and Kitchener, Ontario's CKBT-FM, from CanWest, subject to CRTC approval. The transaction was approved by the CRTC on July 6, 2007. Corus Entertainment officially took ownership of CJZZ on July 29, 2007.

On November 5, 2007, the station rebranded as Groove FM, and changed its call letters to CJGV-FM.

In April 2010, Corus Radio Winnipeg announced the future relocation of its radio broadcast facility to 1440 Rapelje Avenue (since renamed Jack Blick Avenue), as part of a lease agreement between Corus Entertainment and Cadillac Fairview. The relocation to Polo Park was originally slated for January 2011. CJOB 680, CJGV-FM and CJKR-FM would become the anchor tenants. Corus Radio Winnipeg planned to occupy the second floor of the three story building, upsizing its radio, production and business operations to 17,500 square feet (1,630 m2). At the time, general manager Garth Buchko said the stations had outgrown their 930 Portage Avenue facility. With the move, Corus Radio Winnipeg would also upgrade to state-of-the-art, fully digital on-air systems. At the end of February 2011, Groove FM completed the move to its new location at 1440 Jack Blick Avenue.

In August 2011, Corus filed an application with the CRTC to remove the requirement for the station to broadcast a specialty smooth jazz format, citing significant financial losses in recent years. On November 30, 2011, the CRTC approved CJGV-FM's application.

On December 1, 2011, the station began playing all-Christmas music for the holiday season, and announced plans to flip to adult contemporary on January 1, 2012. On that date, CJGV flipped to a hot adult contemporary format branded as simply 99.1 FM, before ultimately adopting Corus's Fresh FM brand on February 14, 2012 at 7 a.m. The first song on "Fresh" was "All Good Things (Come To An End)" by Nelly Furtado. According to Corus, the station will be playing "a wide variety of today’s pop and rock hits, mixed with songs from the 80s and 90s".

On February 13, 2015, CJGV-FM flipped to modern adult contemporary, and re-branded as 99.1 Fresh Radio as part of a national relaunch of the Fresh FM brand.

On November 9, 2016, Corus released morning show hosts Vicki Shae and Sean Dilworth as part of a station restructure. Running jockless and airing Christmas music during the holiday season, rumors abounded that the station would flip to classic hits as "Boom 99.1", or to an FM simulcast of sister station CJOB (a move that would have required CRTC approval, as it would require a change of the description of its format.)

On December 25, 2016, at 5 p.m., following the conclusion of its Christmas music programming, CJGV re-launched as Peggy @ 99.1—an adult contemporary format featuring current music and recurrents from the 1980s. Corus marketed the station as "[reflecting] the positive, energetic and fun vibe of Winnipeg while giving listeners the music they want". The first song on Peggy was "Girls Just Wanna Have Fun" by Cyndi Lauper. In March 2017, CJGV-FM changed their call letters to CFPG-FM.

References

CJGV-FM Wikipedia