City Edmonton, Alberta Branding Up! 99.3 First air date December 8, 2005 | Broadcast area Edmonton, Alberta Frequency 99.3 MHz (FM) | |
Slogan "Edmonton's Feel Good Music" | ||
CIUP-FM is a Canadian radio station, broadcasting at 99.3 FM in Edmonton, Alberta. The station broadcasts an adult hits format using its on-air branding "Up! 99.3". The station is owned by Jim Pattison Group.
History
The station received approval by the CRTC in July 2005 and was launched in September of that year for on-air testing. The station officially debuted on December 8, 2005 at 2 PM as CHMC-FM with a smooth jazz format branded as "Magic 99". Magic's first song was Michael Bublé's Sway.
On October 19, 2010, the station dropped its five-year-old smooth jazz format, in favor of its current adult hits format as up! 99.3, and adopted its current callsign. UP!'s first song was "Don't Stop" by Fleetwood Mac. The launch was simulcasted on Global TV Edmonton. According to the station's website, Up! 99.3 plays a wide upbeat mix of music that makes you feel good describing itself as feel good music, the station plays a wide mix of classic songs from the late 1960s through the 80s with some currents/recurrents, along with 90s and 2000s music. Unlike most adult hits stations, CIUP-FM leans towards heavier music.
On August 17, 2011, Rawlco Communications received CRTC approval to change the technical parameters of the station by increasing the effective height of antenna above average terrain from 148.4 to 272 meters and by relocating its transmitter.
On July 10, 2014, Rawlco announced the sale of its Edmonton radio stations to The Jim Pattison Group.