Branding 97.3 The Wave First air date February 19, 2001 | Frequency 97.3 MHz (FM) | |
City Saint John, New Brunswick Slogan "Saint John's Best Music" Format hot adult contemporary/top 40 | ||
CHWV-FM is a Canadian radio station in Saint John, New Brunswick broadcasting at 97.3 FM. The station broadcasts a hot adult contemporary format branded as 97.3 The Wave, "Saint John's Best Music".
The station is owned by Acadia Broadcasting which also owns sister station CHSJ-FM.
History
On August 24, 2000, New Brunswick Broadcasting Co., Limited received approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to operate a new adult contemporary music format at Saint John.
Their first broadcast was on February 19, 2001, as an Adult Contemporary station. In January 2003, the station changed formats to adult top 40, morphing to more of a modern adult contemporary direction (or an adult top 40/alternative rock mix).
The station's new main competitor is CIOK-FM, which changed to hot AC in 2009. The station's other competitors include CIBX-FM in Fredericton, and WCRQ-FM in Calais, Maine.
Since 2011, the station began phasing in more rhythmic contemporary content; however it is still a Canadian hot adult contemporary reporter per Mediabase and Nielsen BDS. Even though non-pop rock music still gets a few adds, they remain a modern adult contemporary.