City Lethbridge, Alberta Frequency 107.7 MHz | Branding KiSS 107.7 FM Format Hot AC | |
Slogan Lethbridge's Best Music Mix First air date August 28, 1959 as CHEC-FM | ||
CFRV-FM is a Canadian radio station broadcasting at 107.7 FM in Lethbridge, Alberta. The station uses its on-air brand name as KiSS 107.7 with a hot adult contemporary format.
History
The station first signed on the air on August 28, 1959 at 100.9 FM under its original call letters CHEC-FM. The station's call letters were changed to CILA in 1979 and increased its power to 100,000 watts. In 1980, the station moved from its place at 100.9 FM to its current frequency at 107.7 FM. In 1992, the station adopted its current call letters. The station had a hot adult contemporary format until 2007 when the station shifted to adult contemporary, the station's format change to adult contemporary occurred around the same time CJBZ-FM shifted from adult hits to contemporary hit radio. This format change was to compete against rival station CJOC-FM.
This makes Lethbridge the largest Alberta market without a hot adult contemporary station, having been overtaken from Edmonton in February 2010, virtually the same time when CKNO-FM signed on the air. The station has since moved back to a hot adult contemporary sound. The station's branding at the time was "107.7 The River".
On September 2, 2016, CFRV-FM rebranded to "KiSS 107.7" but maintained the same format.
The station is currently owned & operated by Rogers Communications who also own sister station CJRX-FM.