The Business in Gaming Conference (BiG) is an annual game convention hosted and organized by students in the MIT Sloan School of Management in Cambridge, Massachusetts. The conference "seeks to bring together industry leaders, game developers, professors and students from leading MBA institutions such as MIT and Harvard to discuss the future of the gaming industry."
The first convention took place on May 8, 2009. The opening address was delivered by Christopher Weaver, the founder of Bethesda Softworks and current MIT professor. Keynotes included Ken Levine, the founder of 2K Boston/2K Australia and Susan Bonds, the CEO of 42 Entertainment. Panels covered topics such as In Game Advertising, Digital Distribution, MMO Business Models, and Serious Games. Panelists included Curt Schilling, Founder of 38 Studios; Jon Phenix of GamerDNA; Craig Alexander of Turbine, Inc.; Robert Ferrari of Sanrio Digital; Eugene Evans of Mythic Entertainment; published authors Ethan Mollick and David Edery; Doug Whatley, CEO of BreakAway Games; Bruce Roberts of BBN Technologies; Matthew Bellows of Vivox; Albert Reed, founder of Demiurge Studios; John Rizzo, CEO of Zeebo.