![]() | ||
1985 bull s eye barbecue sauce commercial with gary leffew
Bull's-Eye Barbecue Sauce is a popular barbecue sauce created and distributed by Kraft Heinz in the United States and Canada, though the subsidiary company RIDG's Finer Foods is used to shield it as an outright Kraft brand on the label, as Kraft and Heinz also market a barbecue sauce line under their labels. In Canada, it is also the official BBQ sauce of the Calgary Stampede.
Contents
- 1985 bull s eye barbecue sauce commercial with gary leffew
- History
- Flavors
- Regional
- Traditional
- Variants
- Burger King
- References

History

Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can`t be beat. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.
Flavors

These are the current list of flavors use for the logo of Bull's-Eye Barbecue Sauce (25 Years of BBQ Experience):
Regional
Traditional

Variants

Burger King

Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger, and Rodeo Cheeseburger. Replaced in 2007 with Sweet Baby Ray's brand sauce.