Trisha Shetty (Editor)

Bull's Eye Barbecue Sauce

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Bull's-Eye Barbecue Sauce A Market Bull39s Eye for Kraft Strata

1985 bull s eye barbecue sauce commercial with gary leffew

Bull's-Eye Barbecue Sauce is a popular barbecue sauce created and distributed by Kraft Heinz in the United States and Canada, though the subsidiary company RIDG's Finer Foods is used to shield it as an outright Kraft brand on the label, as Kraft and Heinz also market a barbecue sauce line under their labels. In Canada, it is also the official BBQ sauce of the Calgary Stampede.


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Bull's-Eye Barbecue Sauce Bull39sEye Original Barbecue Sauce 18oz Target

Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can`t be beat. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.


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These are the current list of flavors use for the logo of Bull's-Eye Barbecue Sauce (25 Years of BBQ Experience):


  • Texas Style
  • Memphis Style
  • Carolina Style
  • Kansas City Style
  • Traditional

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  • Hickory Smoke
  • Brown Sugar & Hickory
  • Sweet & Tangy
  • Original
  • Guinness Draught - (Flavored with the blend of authentic Irish Guinness Draught beer)
  • Variants

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  • Bold Original
  • Chicken & Rib Renegade
  • Grilled Onion & Garlic Showdown
  • Old West Hickory
  • Honey Garlic Bonanza
  • Hot Southern Cajun
  • Sweet & Sticky
  • Blazin' Chipotle
  • Steakhouse
  • Steakhouse BBQ with A.1. – Bulls-Eye barbecue sauce, flavoured with A1 Steak Sauce.
  • Smokin' Chipotle - flavoured with the chipotle peppers
  • Raging Buffalo - A combination of barbecue and hot wing sauce
  • Sweet & Sticky BBQ Rib Sauce - An extra thick sauce flavoured with apple cider
  • Guinness Draught - Flavoured with authentic Irish Guinness Draught beer
  • Memphis Style - Tomato base with mustard & spices with a sidekick of sweet brown sugar
  • Kansas City Style - Hickory & spices with a lick of sticky molasses
  • Burger King

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    Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger, and Rodeo Cheeseburger. Replaced in 2007 with Sweet Baby Ray's brand sauce.


    Bull's-Eye Barbecue Sauce Wikipedia

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