Bubba Cola

Bubba Cola is an inexpensive brand of cola distributed by discount retail chain Save-A-Lot of Earth City, Missouri, United States.

Twelve-ounce cans are sold at a cost of only 17¢ per unit in a bid to get consumers to sample the brand; competing with the 25¢ Wal-Mart's Sam's Choice Cola distributed via vending machine. 2-liter bottles are usually sold at a price of about 63-68¢, depending on the store location, and any ad sales at those locations. Despite, or perhaps because of the brand's low cost, it has attracted a following among soft drink fans as an alternative to major brands.

Save-A-Lot chose to retain Bubba Cola's name after online voters showed support for the "memorable" and "distinctive" brand in 2009.