Opening date 1970 Management WP Glimcher No. of anchor tenants 2 Phone +1 732-238-3601 Number of anchor tenants 2 | Developer DeBartolo Realty Corp. No. of stores and services 60+ Opened 1970 Number of stores and services 60 | |
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Location East Brunswick, New Jersey, USA Address 755 NJ-18, East Brunswick, NJ 08816, USA Hours Open today · 10AM–9:30PMSaturday10AM–9:30PMSunday11AM–6PMMonday10AM–9:30PMTuesday10AM–9:30PMWednesday10AM–9:30PMThursday10AM–9:30PMFriday10AM–9:30PM Owners Simon Property Group, Washington Prime Group Similar Menlo Park Mall, Woodbridge Center, Monmouth Mall, Livingston Mall, Freehold Raceway Mall | ||
Brunswick Square is a single story shopping mall located in East Brunswick, New Jersey at the intersection of Route 18 and Rues Lane. It is owned and managed by WP Glimcher and has gross leasable area (GLA) of 769,041 sq ft (71,446.2 m2).
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The anchor stores are JCPenney and Macy's, with over 60 specialty stores including Best Buy Mobile, Barnes & Noble, American Eagle Outfitters, Hollister Co., Forever 21, Old Navy, Bath & Body Works, and Victoria's Secret.
Mall history
The Brunswick Square Mall opened in 1970 with original anchors JCPenney and Bamberger's. Bamberger's originally was a stand-alone store on the property, opening a year or two prior to the mall itself. The mall was originally owned by the DeBartolo Corporation. Bamberger's became Macy's in 1986, when the chain was phased out in favor of the Macy's name. By 1989, expansion plans were discussed. These plans would have added an additional floor, more stores, a parking deck and an additional anchor store. The plans were scaled back slightly to gain township approval because area residents were apprehensive about the traffic that the new expansion would generate. Due to the recession of the early/mid-1990s, this major expansion never took place.
In 1999, a smaller expansion took place that added a Barnes & Noble and expanded the movie theater to 13 stadium seating screens. The theater expansion occupied an adjacent McCrory's, which was the only non-department store in the mall at the time to feature an outdoor entrance. Several eateries were incorporated into the movie theater, including Nathan's Famous, Ben & Jerry's, and Auntie Anne's, to make up for a lack of a proper food court. Also that year, Simon Property Group acquired the mall from DeBartolo. In October 2000, the interior of the mall was renovated in which new ceilings, skylights, flooring and lighting was installed and a second main entrance was constructed on the west side of the mall through a space formerly occupied by Kinney Shoes, next to Spencer's Gifts. In 2011, JCPenney underwent major renovations to give the store a new look and add a Sephora inside the department store. In early 2013, construction completed on a new entrance and hallway anchored with a Panera Bread, Tilted Kilt, and GoWireless.
Numerous stores have come and gone since 2011. The movie theater Mega Movies closed down and was replaced by Starplex Cinemas in 2011. Starplex had also bought the fast food franchise licenses of the Nathan's Famous and Ben & Jerry's from Mega Movies but subsequently decided to close the ice cream store due to a lack of revenue. Starplex Cinemas was bought out by AMC Theaters in Late 2015. Also in 2015, the Subway sandwich store closed and was replaced by the Pop in Cafe.
In Spring 2016, Ruby Tuesday closed to make way for Red Robin, which was scheduled to open in late 2016 but has since decided not to move in. In addition, Rainbow moved next to Famous Footwear to make way for Bar Louie, which opened in late 2016. In the Winter of 2016, Red Robin decided to move in again, and is scheduled to open in mid-2017.
In 2016, Simon Property Group sold the mall to WP Glimcher.