Formerly called Brownberry Ovens Founder Catherine Clark Founded 1946 | Industry Bakery Website brownberry.com Parent organization Bimbo Bakeries USA | |
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Headquarters Oconomowoc, Wisconsin, United States | ||
Brownberry is a bakery in Oconomowoc, Wisconsin, United States. The bakery was established in 1946, and is best known for its wheat bread. The company has changed management several times, and as of 2014 is owned by Bimbo Bakeries USA
History
Brownberry was created by Catherine Clark in 1946. Catherine was baking bread for her family and friends. Clark’s friends and family urged her to sale the bread. Catherine Clark and her husband mortgaged their home for $7,000 to become Brownberry Ovens. Catherine Clark came up with the name by watching the bread come out of the oven and said it looked “Brown as a berry”. That was how “Brownberry was born. Clark baked batches of 25 loaves daily in her home kitchen on summit avenue. Catherine set her ovens up in an old store building, bought a second hand truck for deliveries, and hired two assistants to help her with labor of kneading and baking. The net profit from the first year was $86. The sales doubled annually as the years progressed. Clark ultimately built a $400,000 plant in Oconomowoc. In 1953, they built a 20,000 square foot bakery, followed with a rapid succession by three 10,000 square foot additions. The additions have continued up to the present time. Catherine sold Brownberry Ovens to the Peavey Company in 1973 for $5.5 million. Catherine remained as chairman of the board of Brownberry. Catherine Clark was the first woman ever to serve on the Peavey board of directors. In 1996, Brownberry was sold for $146 million. In Catherine’s own words, her goals were, from the beginning to create a CERTAIN KIND OF PRODUCT, not the every day or the ordinary, not a copy of the competition, not something just a LITTLE bit better. Brownberry has never has a money-losing year. George Weston Bakeries wants to create a broader name recognition across the country. All the breads will bear the name Arnold by the end of 2008. Natural Breads to Arnold helped us to get them broader distribution to Northeast and Southeast to grow the business. Brownberry changed the recipe of the bread. Everyone was complaining that it didn't taste the same they wanted their old bread back. They changed the recipe back to the original Brownberry natural recipes. Arnold, like Brownberry, enjoys a long history, having begun in 1940 by Dean and Betty Arnold. In 23 years Brownberry has gone through 6 mergers to become what it is today. The bakery produces and ships more than 1 million pounds of bread every week. Brownberry made $115 million in 2013.