Brooklyn Bicycle Co.

Brooklyn Bicycle Company, is a bicycle manufacturing company based in Williamsburg, Brooklyn, New York, that was founded by Ryan Zagata in 2011, as Brooklyn Cruiser. Zagata, who had previously worked in the software industry, was inspired to design the bicycles after his move to Brooklyn and subsequent infatuation with the borough left him wanting to explore more of the neighborhood. The final push to start the company occurred during a trip to Vietnam where he saw utility bicycles being used to transport vast amounts of goods. His first design, the Brooklyn Cruiser, was offered for sale in August 2011, and was deliberately designed to function as an city bicycle for urban everyday use, unlike the off-road mountain bike or the road bicycle. The company proved very successful, with one million dollar plus revenue projected for 2013.

The bicycles have been showcased as fashionable options in publications such as Vogue where in 2012, a "Willow blue" bike was presented as an ideal match for a Thakoon Panichgul dress. In 2013 a limited edition red Brooklyn Cruiser was selected by the Museum of Modern Art for sale through their shop. The 2013 model, designed in collaboration with Grant Petersen (of Rivendell Bicycle Works) was influenced by Raleigh's 1950s bicycles.