Broadcast Audience Research Council (BARC) is a real-time television rating points (TRP) measurement system in India. It is a non-profit body of the Indian Broadcasting Foundation, Association of Advertising Agencies of India and Indian Society of Advertisers.
With the viewership habits of over 153.5 million TV households being analysed by BARC it is the world’s largest television audience measurement service.
References
Broadcast Audience Research Council Wikipedia(Text) CC BY-SA