Girish Mahajan (Editor)

Brands of Desire

Updated on
Edit
Like
Comment
Share on FacebookTweet on TwitterShare on LinkedInShare on Reddit
Type
  
Independent

Founder
  
Saurabh Uboweja

Industry
  
Branding

Headquarters
  
New Delhi

Brands of Desire

Founded
  
2008; 9 years ago (2008)

Key people
  
Ravi Uboweja (Chairman) Saurabh Uboweja (CEO) Sachin Kapoor (COO)

Brands of Desire is an international brand consultancy founded in 2008 by Saurabh Uboweja. Headquartered in New Delhi, the company maintains its offices in India, Germany and United Arab Emirates. Its work includes brand research, positioning, naming, brand architecture, brand identity design, digital experience design, retail experience design, communication design, marketing strategy and brand custodianship. In the year 2016, the organisation entered the online education industry, and launched Branding Institute with 10 international branding experts on board.

Led by Saurabh Uboweja (chief executive officer) and Sachin Kapoor (chief operating officer), Brands of Desire works with global companies and institutions across a wide range of sectors including healthcare, hospitality, software, telecommunication, technology, travel, financial services, manufacturing, retail, logistics, real estate, fashion, luxury, e-commerce, education and not for profit.

Awards

  • September 2015: Second runner-up for "Excellence in Brand Management" for Koenig Solutions at the 5th Asian Customer Engagement Forum (ACEF)
  • April 2014: Transform Europe Award 2014 jointly with HIRA Group and Tata Power DDL, respectively in the categories, "Best Brand Consolidation" (Bronze) and "Best external stakeholder relations during a rebrand" (Highly Commended)
  • References

    Brands of Desire Wikipedia