Type Independent Founder Saurabh Uboweja | Industry Branding Headquarters New Delhi | |
![]() | ||
Founded 2008; 9 years ago (2008) Key people Ravi Uboweja (Chairman)
Saurabh Uboweja (CEO)
Sachin Kapoor (COO) |
Brands of Desire is an international brand consultancy founded in 2008 by Saurabh Uboweja. Headquartered in New Delhi, the company maintains its offices in India, Germany and United Arab Emirates. Its work includes brand research, positioning, naming, brand architecture, brand identity design, digital experience design, retail experience design, communication design, marketing strategy and brand custodianship. In the year 2016, the organisation entered the online education industry, and launched Branding Institute with 10 international branding experts on board.
Led by Saurabh Uboweja (chief executive officer) and Sachin Kapoor (chief operating officer), Brands of Desire works with global companies and institutions across a wide range of sectors including healthcare, hospitality, software, telecommunication, technology, travel, financial services, manufacturing, retail, logistics, real estate, fashion, luxury, e-commerce, education and not for profit.