Category Sans-serif, Display Designer W. A. Woolley Date created 1930 | Classification Geometric Foundry Monotype Imaging | |
Link catalog.monotype.com/family/monotype/braggadocio | ||
Braggadocio is a geometrically constructed sans-serif stencil typeface designed by W.A. Woolley in 1930 for the Monotype Corporation. The design was based on Futura Black.
Though a stencil face, Braggadocio bears comparison with the heavier weighted Didone faces like Thorowgood, Poster Bodonii, and Fat Face. A product of the Art Deco era, Braggadocio shares similarities with Architype Albers and Futura Black, the typeface used in the wordmark of Au Bon Pain, a U.S. restaurant-bakery chain.
The lowercase characters a, f, c, s and y have terminals similar to the Fat Face model. The face is atypical in a topological sense in that none of the characters has a circular counter-form (hole).
The famous "M" logo for Motown Records uses this typeface, and the wordmark for the Minnesota Vikings also had it for many years.