Supriya Ghosh (Editor)

Bow and Arrow

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Founded
  
2009 (2009)

Website
  
bowandarrow.com

Founders
  
Natasha Chetiyawardana Ben Slater

Headquarters
  
Soho Square, London, United Kingdom

Bow & Arrow is a growth consultancy and professional services company based in London, noted for having won the DBA Design Effectiveness Award for Service Design in 2015. The company was founded by in 2009 by Natasha Chetiyawardana (formerly of TODA Corporation) and Ben Slater (formerly of Bartle Bogle Hegarty) under the name FH Innovation Ltd. In November 2011 the organisation was renamed to Bow & Arrow Ltd, and is currently based in Soho Square.

Former clients for Bow & Arrow include Google, Barclays and Carphone Warehouse, with tasks such as providing different processes and tools into many juxtaposing organisations. Nearly every strategic problem that a client might have might be resolved by Bow & Arrow by, for example, introducing new technologies, developing new coaching skills or generating new ideas. Bow & Arrow divide problems into four sections: Growth Strategy, Proposition Development, Commercialisation, and Execution & Implementation.

In 2015 Bow & Arrow were awarded bronze in the Service Design category at the DBA Design Effectiveness Awards for their design of Pin Point, "the UK's first tablet-based customer experience in a high street store".

References

Bow & Arrow Wikipedia