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Le Boulevard is a shopping centre established in 1953 on the island of Montreal at the corner of Jean-Talon East and Pie-IX Boulevard. The mall was officially inaugurated on November 1, 1953. It was one of the first shopping centers in Quebec. Le Boulevard was originally a strip mall but was transformed into the current indoor mall in 1976.
Le Boulevard is built in the shape of a L and is composed of 70 stores. The Bay (originally Morgan's) and Metro Plus (originally Steinberg's) each border a side of the mall, with Canadian Tire (formerly Pascal's) being in the middle. Geographically, Le Boulevard is situated partly in the Saint-Michel neighborhood and partly in the former city of Saint-Leonard. Canadian Tire and Metro are in Saint-Leonard, while The Bay is in Saint-Michel.
The mall is just a block north of the Rosemont neighbourhood.
Le Boulevard is managed by Crofton Moore of Montreal. The mall recently underwent extensive renovations. New tenants in the revitalized centre include Urban Planet, Dollarama, La Senza, Tim Hortons, Jean Coutu, Lunetterie New Look, and others. Longtime tenants of the mall include Reitmans and the Royal Bank of Canada.
In November 2007, the owners of the mall purchased the land under the centre, which for over 50 years was subject to a long-term land lease.
Zellers
A small Zellers store (owned by The Bay) was in the shopping centre from about 1955 until 1976. It directly touched the north side of the Morgan/Bay store. After Zellers closed, the Bay expanded into the former space of Zellers and merged it into its own store.
Today, the old Zellers space can be recognized as the section of the Bay store that has one floor (in contrast to the original section of the Bay which has 2 floors). The basement of the Bay (closed in 2011) was also part of this defunct Zellers store. The portion of the Zellers space that wasn't retained by the Bay is incorporated into an expansion for SAQ.