Released 22 July 2014 Genre Indie Label Unparallel Music Group | Recorded 2014 Length 3:31 | |
Format CD single, digital download | ||
"Born Again" is a 2014 single by Scottish rappers and songwriter twin brothers SHY & DRS featuring the additional vocals of the British trance singer Christina Novelli. It was released on the independent record label Unparallel Music Group established by the brothers.
Contents
Music video
The music video was very controversial. DRS (Darren Robert Scott) explained the "song is about splitting up with someone and that feeling of becoming a new person".
But the twins wanted the accompanying video to have a more literal meaning and thus the scene of a woman giving birth to two full-grown-up men (SHY and DRS) who continue to perform their song "Born Again" still covered in blood as the birth-giving woman dies on the operation table.
The gory video was removed from YouTube swiftly following many complaints from viewers. The video was later reissued on the YouTube Channel. VEVO also threatened action. Darren Scot explained that VEVO complained that the video was too graphic and they may have to take it down. It was the same with 4Music, who contacted the creators of the video asking for a re-edit before allowing it to pass on the channel. Ben Scarr said SHY & DRS "might just take Hip Hop to a whole new level" with this. As a result of the controversy, the video received even more propagation.
Track list
Charts
The single made it to the Top 40 Scottish Singles Chart peaking at number 26. It also peaked at number 104 on UK Singles Chart.
The single also reached number 14 on the Music Week Indie Chart in its first week of release.