Neha Patil (Editor)

Bop Design

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Bop Design is a marketing communications agency based in San Diego, CA with offices also in the New York City metro area. The agency was started in 2007 and currently employs 10 people. In 2010, Bop Design was featured in the San Diego Metropolitan Magazine Daily Business Report as an emerging agency focusing on San Diego small businesses including law firms, financial advisors, IT services, and real estate agents.

In 2010 Cobalt Financial (formerly Windsor Capital), the largest mortgage firm in San Diego, tasked Bop Design with handling loan officer marketing webinars. The series was done in three parts discussing various marketing topics such as unique value proposition, ideal customer profile, web design, web marketing, and social media.

Bop Design was also featured in the San Diego Regional Chamber of Commerce's monthly online newsletter Business Action Online on January 7, 2010 of Volume 4, Issue 1 edition.

Bop Design was again featured in the San Diego Regional Chamber of Commerce's monthly online newsletter Business Action Online on January 6, 2011 of Volume 5, Issue 1 edition.

Jeremy Durant, Business Principal of Bop Design, presented to the San Diego Chamber of Commerce Business Alliance Group (BAG) in February 2011. The presentation was titled "Online PR for the Entrepreneur." Topics included social media group discussions and search engine marketing.

Jeremy Durant was quoted in Dr. Shannon Reece's March 2011 blog discussing social media ROI. The article was titled "Does Social Media Pay? - 32 Perspectives on ROI"

In May 2011, Bop Design was selected as an award finalist for the San Diego Regional Chamber of Commerce's micro business Most Innovative Marketing Campaign/Concept for their web design and marketing strategy for Brain Parade, a company that develops iPad learning applications for autistic children.

In June 2011, Bop Design was announced the winner of the San Diego Regional Chamber of Commerce's micro business Most Innovative Marketing Campaign/Concept for their web design and marketing strategy for Brain Parade, a company that develops iPad learning applications for autistic children.

The company was featured in the San Diego Union-Tribune on June 9, 2011.

On September 4, 2011, Bop Design and Jeremy Durant were featured in a San Diego Union-Tribune Labor Day weekend article titled, "At Small Businesses, It's Busy at the Top." The article discussed Durant's expanding responsibilities and Bop Design being on path to triple revenue in 2011.

On October 4, 2011, Bop Design revealed the top 5 components for small business website design. The article listed navigation, brand consistency, reading patterns, content & messaging, and trust as the 5 top components. The article was featured in many news publications including Resources for Entrepreneurs.

On October 11, 2011, Bop Design analyzed the website design of the top tier presidential candidates. The Bop Design team examined the websites of Barack Obama, Mitt Romney, Herman Cain and Rick Perry. The article was featured on Yahoo! News and also on sites discussing website design.

On October 17, 2011, Bop Design offered small businesses lessons the Bop Design team learned from the 2008 Great Recession. The article was featured in the Digital Journal along with various other small business marketing websites.

On October 26, 2011, Bop Design discussed the importance of white space in all marketing collateral design. The article was featured in the San Francisco Chronicle along with other business news websites.

On November 4, 2011, Bop Design selected the top 5 college football logos and how the lessons can be applied to small business marketing. The advertising agency selected University of Texas as the top college football logo. The article was featured on Yahoo! News.

References

Bop Design Wikipedia