Girish Mahajan (Editor)

Blyth, Inc.

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Type
  
Public

Industry
  
Home accessories

Operating income
  
84.57 million USD (2012)

Founded
  
1976

Traded as
  
NYSE: BTH

Revenue
  
1.179 billion USD (2012)

Founder
  
Robert B. Goergen

Key people
  
Robert B. Goergen, Sr. (Founder, Chairman and CEO)

Net income
  
US$ 10.046 million (2012)

Total assets
  
US$ 321.604 million (2012)

CEO
  
Robert B. Goergen Jr. (Nov 2013–)

Headquarters
  
Greenwich, Connecticut, United States

Subsidiaries
  
ViSalus, PartyLite Gifts Inc, Miles Kimball Company

Blyth, Inc. is a Greenwich, Connecticut based marketing and manufacturing company that sells personal and decorative products. The company reported having 4,000 employees as of January 2007 and is incorporated in Delaware. In 2001, it was the largest candlemaker in the United States. Subsidiaries include the PartyLite direct sales business.

May 13, 2002: Blyth, Inc. (NYSE:BTH), announced that it has acquired all of the membership interest in CBK, Ltd., LLC, a designer and marketer of giftware and home decor, sold under the CBK(TM) brand. The effective date of the acquisition was May 10, 2002. Blyth purchased the interests in CBK for total cash consideration of approximately $49.5 million. Midwest CBK was sold to MVP Group International in 2011.

On April 14, 2004, Blyth restated its financial statement footnotes for the period ended April 30, 2003, to reflect their segments as revised as of January 31, 2004 based on FASB Statement No. 131, "Disclosures about Segments of an Enterprise and Related Information".

CBK will remain obligated on its indebtedness,including approximately $4.8 million of long-term debt. The purchase price reflects an EBIT multiple in keeping with the Company's practice and objectives. Blyth anticipates CBK's annualized sales to be approximately $80 million and that it will be accretive to its fiscal year 2003 earnings per share.

In 2012 Blyth sold the brand Sterno, which it had acquired in 1997.

ViSalus

In 2008 Blyth began a multi-stage takeover of ViSalus, a multi-level marketing company which sells nutritional supplements and energy drinks. In the first stage of the takeover Blyth purchased a 43.6% equity interest for $14.0 million. In 2011 Blyth invested an additional $2.5 million and increasing their ownership share to 57.5%.

By August 2012 Blyth owned a 73% share of Visalus and planned a spin off of the company in an initial public offering. In September 2012, Moody's Investors Service downgraded Blyth's credit from "stable" to "negative," Blyth stated that ViSalus's growth was not properly valued, and Blyth withdrew the IPO citing uncertain market conditions.

In September 2014, ViSalus' founders and select stockholders arranged to buy back control of the company from Blyth. Blyth remained an equity holder with 10% of ViSalus's stock. The transaction eliminated Blyth's obligation to pay the co-founders $143.2 million as part of the 2008 acquisition. At the time of the transaction, ViSalus' earnings and revenue had declined from a high-point in 2012, and the company had been operating at a loss for 2013 and the first two quarters of 2014.

References

Blyth, Inc. Wikipedia