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Launched on July 2, 2006, blufr was an online trivia game in which players had to decide if statements – called blufs – are true ('way') or false ('no way'). After they chose their answer the correct answer was then displayed, along with links to relevant topics in Answers.com, the creator of the game. Players can keep score and see how they fare against other top contenders in the game.
Players are also encouraged to challenge their friends by sending blufs by email or adding them as content to their own personal websites and blogs.
Some examples include:
- Neanderthals had larger brains than do modern human beings.
- Regis Philbin holds the record for time spent on television.
- The total combined weight of the world's ant population is heavier than the weight of the human population.
- Attila the Hun died by tripping on his own sword.
(1, 2 and 3 are true. 4 is false.)
Answers.com launched blufr as an alternative way to learn about the millions of topics it covers, using an entertaining style, as opposed to traditional reference look-up techniques. It was shut down by Answers.com in September 2007.
In July 2010, the blufr homepage featured a teaser for what is likely to be the reincarnation of the game. The homepage features a new logo with the text, "Coming soon... whether you like it or not."
In mid-August 2010, blufr was silently released as a beta version. There are plans by Answers.com to release an iPhone version and Facebook app in September 2010.
On October 5, 2010, Answers.com issues a press release announcing the official launch of the blufr website and iPhone app. It was also stated that a Facebook version is following shortly.