Industry Marketing Website www.bluelithium.com Founded January 2004 Acquisition date October 2007 | Parent Yahoo! Founder Gurbaksh Chahal Number of employees 150 Type Privately held company | |
Key people Gurbaksh Chahal (Co-Founder and CEO)
Krishna Subramanian (Co-Founder, Director of Marketing/PM and GM of New Business) Services User targeted online advertising Headquarters San Jose, California, United States | ||
Gurbaksh chahal sold click agents for 40 million and bluelithium to yahoo for 300 million
BlueLithium is an online advertising network, founded by Gurbaksh Chahal and Krishna Subramanian in January 2004. Its service is intended to join behavioral targeting with advanced data analytics to improve campaign optimization over a global advertising network.
BlueLithium is headquartered in San Jose, California with offices in London, Paris, Minsk and across the United States. In 2006, BlueLithium was named Top Innovator of the Year by venture organization AlwaysOn.
On September 4, 2007, Yahoo! announced the acquisition of BlueLithium for $300 million.
BlueLithium is now known as Yahoo! Advertising.
References
BlueLithium Wikipedia(Text) CC BY-SA