Blue Riband is a chocolate biscuit produced by Nestlé. The bar was launched in 1936 as a real milk chocolate wafer- a crisp wafer biscuit covered in a very thin layer of milk chocolate. It was first marketed primarily in Switzerland, Europe, and in the U.S. It was re-launched in December 2004. The modern version is not as crisp as the original, and the chocolate layer is sweeter and thicker. Blue Riband's primary competitor is the KitKat bar, also manufactured by Nestlé since 1988, which is a similar product and a main reason for the redesign of Blue Riband.