Suvarna Garge (Editor)

Blockbuster mentality

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Blockbuster mentality refers to the pressure faced by the small number of conglomerates who run much of the movie industry to create formulaic productions with a high budget.

Criticism

The focus on creating blockbusters can undermine the diversity and artistry of films, since everything in the production process becomes focused on concerns about fiduciary duty and shareholder value.

The Big Bucks Strategy-The blockbuster mentality has always been around but big budgets don't always mean mega-profits. Terminator 2 cost more than $70 million, but it's made more than $200 million so far. Hook, while making money, isn't pulling it in as fast and has a ways to go before a profit is seen. The Little Bucks Strategy-The well-made modestly budgeted movie can turn a quick profit in tough times. Two notable examples last year: John Singleton's $6-million Boyz n the Hood has made $57 million. Paramount's $12-million made-to-order quickie All I Want for Christmas has grossed $14.8 million.

References

Blockbuster mentality Wikipedia