Type Joint-stock company Number of locations over 2,690 (2016) Key people Pedro de Castro Soares Headquarters Kostrzyn, Poland Founded 12 September 1995, Poland Acquisition date 1997 | Industry Retail Area served Poland Customer service 00 48 22 205 33 00 Founder Mariusz Świtalski Revenue 32 billion PLN (2013) | |
Products Discount store, supermarket CEO Thomas Suchański (Dec 2010–) | ||
Biedronka is the biggest chain of no frills supermarkets in Poland with over 2,690 shops and 55,000 employees (2015). It is owned by the Portuguese company Jerónimo Martins. Literally, the name translates as ladybug which is the logo of the company.
Biedronka sells mainly local (Polish) products, much of which are manufactured specially under the company's own label. It is one of the best recognized companies in Poland (98% of the population) and is targeted at lower-income customers. It also sells some Portuguese-made products, mostly wine. In 2013 90% of the product range were Polish-made.
critism
In 2003 one of worker death by stress
References
Biedronka Wikipedia(Text) CC BY-SA